At this year’s 50th-anniversary edition, ARAB HEALTH has rebranded to the World Health Expo (WHX) and moved to the Dubai Exhibition Centre (DEC) at Expo City Dubai.
With 180+ countries and 4,300+ exhibitors, WHX remains a cornerstone event for TROGE and the global healthcare community, proving that the future of healthcare is built on both innovation and human connection.
As part of the North German Joint Pavilion, TROGE benefited from seamless organization and a powerful collective presence, creating an attractive hub for international attendees. Reconnecting with long-standing partners and colleagues from around the world reinforced the expo’s unique value to us: building trust, exchanging ideas, and sparking future collaborations—all in a way that virtual meetings simply cannot replicate.





